ICE - SPREAD THE WORD

In dire moments, it’s the split seconds that count and matter most. Just recently, Mathew was in a situation in which the ICE number came handy. Since it worked for Mathew, he thought of spreading the word. Even if it saves one life, it’s worth it.

The ICE (acronym for In Case of Emergency) campaign was launched in May, 2005 and is the brainchild of British paramedic Bob Brotchi. He said the idea came to him "just from reflecting on difficulties I've had in obtaining information about patients. The vast majority of people don't carry emergency contact details or next-of-kin details, but the vast majority of people carry cell phones. Most [paramedics] spend time looking for a cell phone, not knowing who to call. It occurred to me there might be a uniform way of doing this."

Please visit http://www.myice.org/english/index.html  for more information.

[Mathew@PM4K]

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